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what you’ll learn:

Crop Planning for Flower Farmers is a deep dive into the architecture of farming.

Crop Planning
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Everything we do on our farms comes from our brains, and yet, we often spend little time planning. Crop planning minimizes risk, organizes our operations, and helps us improve our production year after year. What’s not to love? Crop planning is all about creating a road map that, if we use well, leads us to productive, successful seasons.

Learn the inner workings of Butterbee Farm. Get a clear picture of what goes on behind the scenes before each season starts. Learn to plan your crops using simple spreadsheets. Learn what mistakes beginners often make when crop planning, and how to avoid them. We’ll tour the farm and discuss how to tweak your crop plan to match the particulars of each season.

During lunch, Ellen Frost will join us to answer questions about what she wants her farmers to grow, what makes for a great farmer and florist relationship, how to avoid miscommunications in working relationships, and more!

Other topics will include:

-Crop rotations

-Projecting sales

-Understanding your market’s needs

-Record keeping tools

-Growing in this era of climate change

We’re keeping this class small at 12 farmers, so come ready to ask your questions; we can all benefit from troubleshooting each others’ issues. Growers with at least one season of farming experience may get the most from this class, but beginners are also welcome.


We’ll start at Butterbee Farm on Sunday, November 3, at 8 am. The morning will be held in an intimate, round table setting. Coffee and snacks will be provided. The morning session will end with a tour of the farm.

Special guest Ellen Frost will join us for lunch to answer questions on selling to florists. Lunch will be a lightly facilitated open discussion, and is included in the ticket price. Participants will go home with resources and spreadsheet templates. We ask that participants share these with their farm team only. Class will wrap up around 1:30 pm.


Class is capped at 12 participants.

Tickets include materials, coffee and snacks, and a gluten free and vegan lunch catered by Harmony Bakery.

We cannot accommodate cancellations or refunds due to the limited class size.

This is an adults-only class.

Kind Words about our workshops:

-There's nothing more helpful or re-energizing in the midst of July burn-out than getting to talk shop with your flower growing heroes! 

-Laura Beth energy is contagious and I walked away thinking that focusing on the blooms was far more important than obsessing about a weed-free field. Liberating!

-Laura Beth is so open with everything about her business - the good, the ugly, the nitty-gritty details - which is something you can't get from a reading a book! 

-You cannot put a price on seeing another farmer's operation from the inside. Laura Beth's openness and willingness to share information were invaluable.

About Laura Beth:

Laura Beth Resnick is the founder and owner of Butterbee Farm, a three acre flower farm in Pikesville, Maryland. Following sustainable, organic practices, Butterbee Farm provides locally grown flowers for florists, flower lovers, and weddings in Maryland and Washington, D.C. Before creating Butterbee Farm in 2013, Laura Beth worked on organic vegetable farms across the northeast. In 2016-18, she served as the president of the Maryland Cut Flower Growers Association. She speaks regularly at conferences and arboretums including the United States Botanical Garden, covering topics from starting a cutting garden to growing great dahlias. She also writes for the Association of Specialty Cut Flower Growers' quarterly magazine. A leader in the local flower farming community, Laura Beth is proud to mentor new growers through Future Harvest's Beginning Farmer Training Program.

About Ellen:

Ellen is the owner of the floral design studio Local Color Flowers in Baltimore, Maryland. Ellen has been leading the change for local flowers since 2008. Her company sources all of their flowers, foliage, branches, and plants from farms within 100 miles of Baltimore. In 2016, she was given the ASCFG Allan Armitage Award for Outstanding Leadership.